Do your planning and prepare your fields before building your house.
I’ve recently been observing a business saga that I fear isn’t destined to end well. Sam, a sales and product development director, is preparing to submit an exciting new product proposal to his company. If accepted, it could transform a significant aspect of company operations and further enhance its industry-leading standing. Unfortunately, I believe Sam’s proposal is likely to be rejected for, as ground-breaking as his concept is, he has failed to prepare the ground so that the project might be accepted, take root, and bloom.
Sam’s idea represents the culmination of years of blood, sweat, and tears to understand and serve the needs of his customers. The concept addresses their needs in a way that gives both his customers and his company a platform for growth and collaboration, and it pushes the state of the art in their field forward by several steps.
The success of the venture depends heavily on a partnership with another organization. However, the leadership of Sam’s company has a very negative Continue reading